Cartwheels In My Mind: Art Shoppe Interview: Yoola.

I have slowly been relearning how to crochet, but never in a million years would I have thought of creating such jewelry with metal wire. It's amazing what goodness comes out of simple everyday items that we use for our jewelry pieces. When I stumbled upon Yael's etsy shop, I was completely intrigued. I couldn't believe my eyes. Her beautiful wearable art is so unique and classy! I"m so honored and thrilled to share with all of you an artist that is inspiring and creates the most beautiful crocheted artwork I've ever seen.

Yael's jewelry is a breath of fresh air with plenty of intricate details. Not only does she create beautiful wearable art, she also has unique home decor pieces, such as lampshades and wire sculptures. Yael also offers plenty of tutorials and handmade crocheted beads to create your own handmade piece of jewelry. If you are looking for a gift for that special person her jewelry is sure to catch the attention from the receiver. And you may want to treat yourself as well.

Yael answered our questionnaire and has shared with us her advise and a little about herself and her business.

Tell us a little bit about yourself:
Hi I'm Yael aka YooLa , I'm an industrial designer during the days and a metal knitter during the nights.

Describe your business:

I design and make home decor and jewelry using a rare technique of crochet. I develop my own patterns and offer tutorials for some of my designs.

What made you decide to open an art business?

I accumulated too many items to give away as gifts to my family and friends :) and wanted to make more....

When did you start doing art?

From when i remember myself, although i didn't know i can really build a life around it , till i went to design school.

Where does your inspiration come from?

Color is something that inspires me deeply, structures from nature, and music puts me in the mood.

What are your long term career goals?

I hope to have my work displayed in more galleries around the world.

What kind of music do you enjoy listening to while you create?

I love “world music” and jazz .

What and/or who are your influences?

Defiantly Gaudi! My visit to Barcelona, seeing his work and learning about him accompany me.

Please share with us your favorite childhood memory...or one that includes art!

I remember my grandma teaching me to crochet, i was probably 9 or 10, now i know she was a true artist but unfortunately i don't think she ever knew that.

Do you have a motto you live by?

Avoid conflicts, always see the bright side of life, give things a try.

Where do you see yourself & your business in the next 5 years?

I hope it will keep bringing me the same happiness as it does today, I hope to maintain the joy of creation.

Any tips and tricks to other artists/business owners?

Share!!!! The handmade community life is very supportive, the more you give the more you get :)

Describe your creative process.

I always start from scratch, I take colored wires and manipulate it until a design i love pops out of there. Sometimes I take already existing elements of mine and search for a way to twist it and get something new. The design of new elements is my favorite part of work!

Advice you would like to share for someone looking into starting their own art business?

Look for your individual voice, this in my opinion is the key to success.

Can you cartwheel? If so, we'd love to see a photo! :)

You are kidding.... right?

You can keep up with Yael's artwork and her world at the following links:

Etsy shop: www.yoola.etsy.com
Blog: www.yooladesign.blogspot.com
Facebook: http://www.facebook.com/yael.falk
Twitter: http://twitter.com/yoola

Yael is so kind and generous to sponsor a give-away for one of her bracelet tutorials which is completely AWESOME!!! So, leave a comment on this post and a lucky winner will be chosen at the end of the week Sunday. :)

Thanks a TON Yael for sharing your AMAZING artwork with us. Your creations are truly amazing and inspiring!!

Cheers, Cindy :)